The Sway of 15 Seconds.

Christine Merki

Can you be objective? Here's a test: If you logged onto your website today for the first time, how long would you stay? What, if anything, would keep you looking at your homepage for more than 15 seconds? That's the challenge that every business with a website today faces. While there are many ways to keep visitors engaged, one of the most efficient is blogging.

If you haven't ventured down the blogging road, here are some key benefits to the practice:

1. Fresh Content: Simply put, if you want people to keep coming back to your website, you have to give them a reason, and fresh content is king.

2. Search Engine Optimization: Fresh blogging content added on a regular basis can improve your website search ranking and visibility and gives your brand a voice that sets you up as an expert in your field, helping you stand out from your competitors.

3. Connecting with a Larger Audience: Blog content can be repurposed. You can slightly modify it or just repost it on all social channels, connecting with even more people in...