The State of Digital and Content Marketing.

• Position: BY THE NUMBERS

A survey by Greentarget of 181 respondents revealed how general counsel, chief legal officers, deputy and assistant general counsel, and in-house counsel consume law firm communications and content.

Most Valuable Content:

Client Alerts

Practice Group Newsletters

77%

Respondents who find client alerts most valuable (up from 63% in 2014)

35%

Respondents who find blogs most valuable (down from 38% in 2014)

How Do You Use LinkedIn?

in

78% Connect with in-house colleagues

67% Connect with outside counsel

58% Connect with business and industry leaders

58% Connect with new job opportunities

51% Connect with news and information

How Do You Use Blogs?

55% To access substantive content

52% To supplement media reporting

18% To evaluate...