The qualities that matter.

• Author: Poston, Dave
• Position: ABOUT THIS ISSUE - Editorial

In these difficult times, many people are going back to basics and focusing on what really matters. With this issue of Strategies, we try to focus on getting back to the things that are important: trust, leadership, value, investing in yourself, honing in on substance and not just style, and never shying away from a challenge. In our cover article and the Message from the Editors, Co-executive editors Jeff Scalzi and Jennifer Smuts and Managing Editor Amy Stickel look at trust. Do we have the trust of clients? Do we trust our clients? And do we trust too much, or not enough?

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Martha Carnahan and Jodie Charlop explore the challenges of leadership, and how legal marketers can break out of their day-to-day routines and develop those skills that law firms particularly need in these times. Silvia Coulter's article looks at the role of sales and offers tips for legal marketers on investing in that skill set.

Bill Doll looks back at a century of lawyerly vanity, and finds that it's not all bad--but too much of it can derail truly effective marketing plans.

Our LMA President Jennifer Manton describes how our...