THE PLATINUM INFLUENCE LIST.

 
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In the YouEconomy, influence is everything. To reach your goals as a creative, a solopreneur or even a more traditional entrepreneur, you need people to not only buy into what you are selling, but you as a person.

With that in mind, we have created The Platinum Influence List, a ranking of the most positively impactful voices in the major fields that SUCCESS covers--from our bread and butter, personal development, to business and entrepreneurship, mindset and spirituality, money, health, and the entertainment and cultural figures who best represent all of the above. Our hope is that the practices these influencers use to grow and engage their massive followings will create insights for greater success in your own life and work.

These rankings, compiled in late September and early October, utilize verifiable social media metrics sourced by independent third-party monitoring software. Also included is an engagement rate for each influencer, which scores the percentage of followers who interacted with (i.e. sharing, commenting, "liking," etc.) the influencer's content over a 30-day span.

The rankings were compiled from a wide range of personalities. Here we showcase verified influencers with at least 1 million followers across Facebook, Twitter and Instagram. Be sure to visit SUCCESS.com for a detailed analysis of the full list, regular updates and to suggest influencers whose data we should track for comparison.

PERSONAL DEVELOPMENT

1 Jay Shetty | 30.6 M (1.37)

2 Prince Ea | 18.1 M (1.4)

3 Trent Shelton | 13.1 M (.91)

4 Bethany Mota | 11.7 M (.72)

5 Tony Robbins | 11.7 M (.23)

6 Nick Vujicic | 9.4 M (.34)

7 Dr. Phil McGraw | 7.6 M (1.66)

8 John C. Maxwell | 5.9 M (.14)

9 Brendon Burchard | 5.9 M (.26)

10 Zig Ziglar | 5.8 M (.23)

11 Robin Sharma | 5.6 M (.24)

12 Brene Brown | 4.4 M (.81)

13 Marie Kondo | 4 M (.11)

14 Lewis Howes | 3.9 M (.37)

15 Wayne Dyer | 3.6 M (.03)

16 Eckhart Tolle | 3.5 M (1.82)

17 Rachel Hollis | 3.4 M (1.06)

18 Eric Thomas | 3 M (.66)

19 Brian Tracy | 2.9 M (.13)

20 Elizabeth Gilbert | 2.7 M (1.01)

21 Tom Bilyeu | 2.1 M (1.44)

22 Jim Rohn | 1.9 M (.06)

23 Gabrielle Bernstein | 1.9 M (.35)

24 Ed Mylett | 1.9 M (.51)

25 Les Brown | 1.7 M (1.44)

26 Jocko Willink | 1.4 M (.64)

27 Mel Robbins | 1.3 M (.59)

28 Marie Forleo | 1.3 M (.64)

29 Darren Hardy | 1.2 M (.19)

30 Jim Kwik | 1.1 M (.58)

31 Stephen Covey | 1 M (.04)

32 Bob Goff | 1 M (1.48)

ENTERTAINMENT & CULTURE

1 Dwayne Johnson | 229.4 M (1.68)

2 Ellen Degeneres |...

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