The perfect fit.
| Position | ABAMN Financial Marketing Awards: Humor; First Place; Asset Size: Under $500 Million - NewportFed - Brief article |
[ILLUSTRATION OMITTED]
[ILLUSTRATION OMITTED]
[ILLUSTRATION OMITTED]
Institution: NewportFed, Newport, R.I.
Agency: McDougall & Duvall Advertising, Amesbury, Mass.
This TV spot was created to differentiate the institution from big banks. In the spot, a fashionable NewportFed customer is contrasted with a "big bank" customer, who though seemingly satisfied with her bank, is oblivious to the fact that her banking...
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