The office.

Author:Heffes, Ellen M.
Position:UNIQUE COMPANIES WHERE FEI MEMBERS WORK - Young Electric Sign Co. - Company overview - Interview

How did the organization get started?

Young Electric Sign Co. (Yesco) was founded on March 20, 1920 by Thomas Young.

The growth of the company is a fantastic story of the America Dream. Tom was 15 years old when his family emigrated from England to Ogden, Utah. He possessed a deep love of art and became a master sign writer. He moved from wall lettering, gold-leaf window signs, posters, truck lettering to electric signs.

While the majority of Yesco's growth has been organic in nature as it has expanded products and facilities, the company has also made several acquisitions to expand its service footprint. Major acquisitions include: Rainbow Sign Company of Southern Utah in 1955; Sierra Neon and Western Neon in 1964; Royal Sign Co. in 1971; Epcon Signs in 1976 and Federal Sign offices in Phoenix, Las Vegas and Reno, Nev. in 1978.

YESCO is its third generation of the Young family's leadership. The company continues its advance, moving beyond signs using incandescent light bulbs and neon and into digital formats.

Describe the core business.

The company designs, builds, installs and maintains signs, lighting, outdoor billboards and interior displays. The company also offers financing packages, as well as service and maintenance products to keep signs in top working condition.

The company currently has 49 offices located in 22 states and 2 Canadian provinces.

How has the business model changed?

The business has had to evolve with the changing needs of our customers and the marketplace. Thomas Young started with gold-leaf window signs, which later developed into marquee signs, then the golden age of neon, all the way to today, with LED and digital advertising.

What are some significant events in Yesco's evolution?

Actually, the Wall Street crash of 1929 did not curb America's robust appetite for movies. This made Yesco's theater marquee signs in high demand even as the nation was facing the Great Depression through the 1930s.

Yesco has been in Las Vegas since the 1940s. It built and installed the sign for the first Las Vegas spectacular, Boulder Club, marking the beginning of the "golden age of neon" in the city. Then, in 1951, we built and installed "Vegas Vic," a 75 foot tall, 12,000 pound sign used in Las Vegas advertising.

By the late 1980s, Yesco introduced computer-aided estimating and design programs and in 1995, adopted "wedge base" lamp technology (energy-efficient, high visual resolution) and used it to create the Fremont Street...

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