THE MORRIS GROUP.

• Position: Offers branch operation consulting services - Brief Article - Company Profile

100 Portland Avenue South, Suite 225

Minneapolis, MN 55401

Contact: Soni Cohen

Phone: (800) 626-4707, (612) 342-4135

Fax: (612) 342-4134

E-mail: soni@themorrisgroup.com

Web: www.morris-group.com

Profile

The Morris Group is a marketing and merchandising agency that offers a full range of services to help clients use retail branch space as an effective communication medium.

Case study

A financial institution with branches throughout Illinois purchased two large banking companies, each with extensive branch networks throughout Michigan. The combined branch network encompassed a variety of branch sizes and architectural styles, as well as three distinct merchandising display programs.

The Morris Group's objective was to create consistency across the network, develop efficiencies for fulfillment and utilize existing displays where possible.

In addition, due to merger time constraints, the company was asked to develop a plan that would allow 300 branches the ability to change their signage...