The $mell of profit.

Author:Fadal, Sam
Position:Includes related article on selling hunting smell products

There's Money To Be Made By Dealers Who Sell Smell.

Today's big-game hunter uses more tricks, tips and tools than any outdoorsman in history, including the intrepid Native American. He studies the biological ways of his quarry, wears special clothing, uses scientifically designed calls, perches in strategically placed tree stands, sits in ground blinds, sets up electronic trail watchers to discover what may be passing by his favorite stand - and this is just the beginning of his space-age regalia and methods.

The modern hunter, especially whitetail enthusiasts, also counts on lures, scents and scent blockers. More popular in the East and South, these products are gaining favor with Western and Northern hunters, too. Smart dealers should have these low-dollar, good-profit items on the shelf.

While having lures, scents and scent blockers on hand is smart, it isn't enough. Customers will ask, "What do I do with these things?" and "Why do I need them?"

To "sell smell," a dealer must understand the basic concept of how these products work, what they can and cannot do, when they work and when they don't.

Animal Smelling Power

There's an old saying: "A leaf fell in the forest. An eagle saw it. A deer heard it. A bear smelled it." The amazing olfactory ability of the' bear is the moral of this little blip, however, all big-game animals use their sense of smell to gather information, especially about who is in their domain and where he is located.

Ishi, the last member of his Yana tribe, related to Dr. Saxton Pope that before hunting, he always bathed carefully to remove as much human scent as possible. He knew that human "aroma" alerted game.

Today, Ishi would probably consider a charcoal suit, a little lure and scent, using the latter especially when calling deer, which he did so well. The object is basically two-fold: to reduce or eliminate human odor so that the hunter cannot be detected, and to lure game in for an opportunity. Lures work especially well during the rot. Cover scents and odor-capturing clothing are useful all the time.

Cover scents are designed to mask human odor. There are specific "smells," such as fresh earth, skunk and fox, that help camouflage the olfactory presence of a hunter. Sometimes these liquids are mixed with water and put into a spray bottle. The hunter shoots a little spray into the air when still-hunting or during a stalk. He may blast a little mist of scent from time to time while on stand. Along with cover...

To continue reading