The Local Media Association (LMA) and the Local Media Consortium (LMC) have hired Julia Campbell as branded content project lead. In this new role, Campbell will test out business models with a group of publishers and expand the project to a beta group with the goal of reporting back to the industry and providing sales collateral and playbooks that publishers can use to sell in their markets. Previously, Campbell spent nearly a decade as vice president of media systems for...
The Local Media Association (LMA) and the Local Media Consortium (LMC).
| Author: | Mateos, Evelyn |
| Position: | News People - Brief article |
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COPYRIGHT GALE, Cengage Learning. All rights reserved.
COPYRIGHT GALE, Cengage Learning. All rights reserved.