The Litigation Hazards of Corporate Formalities and How to Avoid Them
| Pages | 36-42 |
| Date | 01 July 2025 |
| Published date | 01 July 2025 |
| Author | Daniel Harris |
| Subject Matter | Derecho Público y Administrativo |
36 THE BRIEF ❭ Summer 2025
OLENA MALIK/MOMENT/GETTY IMAGES
Corporate formalities can wreck otherwise solid cases. In
February 2025, for example, the U.S. Supreme Court
reversed a $43 million trademark judgment because
the plainti’s theory of damages attributed prots recorded by
the defendant’s corporate aliates to the defendant. This was
improper, the Court held, even though the defendant and its
aliates were economically integrated, because the defendant
and its aliates were legally separate corporations.1
The Court’s decision highlights the troubling relationship
between corporate formalities and substantive justice. Because
corporations are legally distinct from their owners and ali-
ates, businesses can reduce or avoid liabilities by outsourcing
their potentially tortious activities to a separately incorporated
company. This article explains why the formalistic rule of
corporate separateness exists and what plaintis can do to
overcome the hazards it creates.
Supreme Court Reafrms Corporate Individuality
Court rearmed the principle of cor porate individuality—the
notion that a corporation is a separate and autonomous legal
person, distinct from its owners and aliates.2 The case illustrates
how the rule of corporate individuality can frustrate tort plaintis
seeking commonsense justice.
Dewberry Engineers, a real estate company and owner of
the registered trademark “Dewberr y,” sued another real estate
company, the similarly named but unrelated Dewberry Group,
Inc., for infring ing its trademark in violation of the federal
Lanham Act. The plainti succeeded in establishing liability.3
The issue that led to Supreme Court review involved the
calculation of damages.
The plainti sought the normal remedy under the Lan-
ham Act, which is disgorgement of the defendant’s prots
deriving from the trademark violation.4 The problem was
that the defendant was a separately incorporated company
within a larger corporate family, which included proper-
ty-owning aliates that collected rental income from their
properties. The defendant provided marketing and other
services to its aliated companies, charged them below-cost
fees, and was able to stay in business only because of “occa-
sional cash infusions” from their common owner.5 Because
the defendant was technically operating at a loss, it did not
report any prots. Instead, the ill-gotten gains from the defen-
dant’s trademark infringements showed up as prots on the
books of its aliates.6
Undaunted by this technicality, the plainti’s damages
expert testied that, from an economic perspective, the
defendant and its aliates were suciently integrated to
justify consideration of the “total revenues and prots of
the combined Dewberry Group real estate business” in the
calculation of the damages award.7 The district court accepted
this approach, opting to treat the defendant and its aliates “as
THE LITIGATION
HAZARDS OF CORPORATE
FORMALITIES AND
HOW TO AVOID THEM
BY DANIEL HARRIS
PUBLISHED IN
THE BRIEF
, VOLUME 54, NUMBER 4, SUMMER 2025. © 2025 BY THE AMERICAN BAR ASSOCIATION. REPRODUCED WITH PERMISSION. ALL RIGHTS RESERVED. THIS INFORMATION OR ANY PORTION THEREOF MAY
NOT BE COPIED OR DISSEMINATED IN ANY FORM OR BY ANY MEANS OR STORED IN AN ELECTRONIC DATABASE OR RETRIEVAL SYSTEM WITHOUT THE EXPRESS WRITTEN CONSENT OF THE AMERICAN BAR ASSOCIATION.
PUBLISHED IN
THE BRIEF
, VOLUME 54, NUMBER 4, SUMMER 2025. © 2025 BY THE AMERICAN BAR ASSOCIATION. REPRODUCED WITH PERMISSION. ALL RIGHTS RESERVED. THIS INFORMATION OR ANY PORTION THEREOF MAY
NOT BE COPIED OR DISSEMINATED IN ANY FORM OR BY ANY MEANS OR STORED IN AN ELECTRONIC DATABASE OR RETRIEVAL SYSTEM WITHOUT THE EXPRESS WRITTEN CONSENT OF THE AMERICAN BAR ASSOCIATION.
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