The Limits of Fiduciary Obligation

Pages303-318
AuthorStephen M. Bainbridge
303
Chapter 9
THE LIMITS OF FIDUCIARY
OBLIGATION
§ 9.1 Introduction
What is the social role of the corporation? What goals should
corporate directors and managers pursue? Managerialist schools of
thought claim that managers are autonomous actors free to pursue
whatever interests they choose (or society directs). Shareholder
primacy theorists believe that corporations should be run so as to
maximize shareholder wealth. Proponents of corporate social
responsibility argue that directors and managers should consider the
interests of all corporate constituencies in making corpor ate
decisions. Hence, these commentators define the “socially responsible
firm” as “one that becomes deeply involved in the solution of society’s
major problems.”
1
In particular, they emphasize the corporation’s
obligation to consider the impact of its actions on nonshareholder
corporate constituents, such as employees, customers, suppliers, and
local communities.
§ 9.2 Corporate Social Responsibility and the
Law
In general, corporate law does not mandate corporate social
responsibility. Instead, the question is whether the law even permits
corporate social responsibility. Put another way, to what extent do
the fiduciary duties of corporate directors permit them to consider
nonshareholder interests when making corporate decisions?
A. Case Law
Despite the obvious centrality of this problem to the operation of
business corporations, there are surprisingly few authoritative
precedents on point. The law’s basic position on corporate social
responsibility famously was articulated in Do dge v. Ford Motor Co.
2
In 1916, Henry Ford owned 58% of the stock of Ford Motor Co. The
Dodge brothers owned 10%. The remainder was owned by five other
individuals. Beginning in 1908, Ford Motor paid a regular annual
dividend of $1.2 million. Between 1911 and 1915 Ford Motor also
regularly paid huge “special dividends,” totaling over $40 million. In
1916, Henry Ford announced that the company would stop paying
1
Robert Hay and Ed Gray, Social Re sponsibilities of Business Managers, in
Managing Corporate Social Responsibility 8, 11 (Archie B. Carroll ed. 1977).
2
170 N.W. 668 (Mich.1919).
304
THE LIMITS OF FIDUCIARY OBLIGATION
Ch. 9
special dividends. Instead, the firm’s financial resources would be
devoted to expanding its business. Ford also continued the company’s
policy of lowering prices, while improving quality. The Dodge
brothers sued, asking the court to order Ford Motor to resume paying
the special dividends and to enjoin the proposed expansion of the
firm’s operations. At trial, Ford testified to his belief that the
company made too much money and had an obligation to benefit the
public and the firm’s workers and customers.
The plaintiff Dodge brothers contended an improper altruism
towards his workers and customers motivated Ford. The court
agreed, strongly rebuking Ford:
A business corporation is organized and carried on
primarily for the profit of the stockholders. The powers of
the directors are to be employed for that end. The discretion
of directors is to be exercised in the choice of means to attain
that end, and does not extend to a change in the end itself,
to the reduction of profits, or to the nondistribution of
profits among stockholders in order to devote them to other
purposes.
Consequently, “it is not within the lawful powers of a board of
directors to shape and conduct the affairs of a corporation for the
merely incidental benefit of shareholders and for the primary
purpose of benefiting others.”
Despite its strong rhetoric, Dodge does not stand for the
proposition that directors will be held liable for considering the social
consequences of corporate actions. To be sure, having found that Ford
had failed to pursue shareholder wealth maximization, the court
ordered Ford Motor to resume paying its substantial special
dividends. Invoking the business judgment rule, however, the Dodge
court declined to interfere with Ford’s plans for expansion and
dismissed the bulk of plaintiff’s complaint. The shareholder wealth
maximization norm set forth in Dodge thus can be understood as a
standard of conduct, while the business judgment rule remains the
standard of review. Consequently, Dodge does not stand for the
proposition that courts will closely supervise the conduct of corporate
directors to ensure that every decision maximizes shareholder
wealth. As the court’s refusal to enjoin Ford Motor’s proposed
expansion illustrates, courts generally will not substitute their
judgment for that of the board of directors. If a proposed course of
action plausibly relates to long-term shareholder wealth
maximization, courts will not intervene. Ford’s proposed expansion
plans did so, and thus were allowed to go forward. Ford’s refusal to
pay a special dividend, while simultaneously lowering prices,
compounded by his anti-profitmaking trial testimony, did not.

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