'The Journal of the Magic City': Cheyenne Post debuts in Wyoming.

Author:Mateos, Evelyn
Position:The A section

The old timey font and steam engine on the Cheyenne (Wyo.) Post masthead makes the weekly newspaper appear to look a century old, but the fact is the paper just put out its first edition on July 12. Published by Golden Media, Inc., the publication launched first with a website (thecheyennepost.com) in June.

Vince Bodiford, Golden Media owner and Post publisher and editor, said the design choice was deliberate, as well as the words that appear under its masthead: "The Journal of the Magic City of the Plains." Bodiford explained it was a name given to Cheyenne in its early days as the city "magically sprung up and grew" with the arrival of the Union Pacific Railroad.

"We knew it was a brand new newspaper, but we wanted it to look old, like it's been here forever," Bodiford said. "If you just came into Cheyenne and looked at our product, you would go, 'These guys had been here since 1850."'

Before Bodiford came to Cheyenne, he published papers in Texas and Colorado. He also worked with Gannett in Arizona, Community Media Corp. in California, and most recently GateHouse Media, where he served as president and publisher of two daily newspapers in Michigan.

"I'm really leveraging what I've learned over the years to develop the kind of newspaper that I'd like to own," Bodiford said. "Throughout all the years, if I could have done it differently, what would I have done? What were some of the mistakes that I wouldn't repeat?"

Bodiford and his wife, Jeanette, are the paper's only two full time employees, but they also have two editorial freelancers, two freelance reporters, one freelance...

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