The Internet's Top Dogs.

• Position: SOCIAL MEDIA

A new breed of influencer is garnering online attention: dogs on Instagram. Some pooches make as much as $10,000 to $16,000 a post for marketing human items, including clothing, hotels, and brands such as Ralph Lauren and Mercedes-Benz. Although there are plenty of cats on the internet, the predictability and optimistic nature of dogs is sellable to a wider audience, says Karen Freberg, a social media research consultant. Dogs are also a pleasant break from the barrage of human influencers and a good way to foster excitement. Chewie Chew, a Pomeranian in California...