The Importance of Substitution in Assessing Health Care Provider Mergers

AuthorNathan E. Wilson,Brett W. Wendling
DOI10.1177/0003603X1405900305
Published date01 September 2014
Date01 September 2014
Subject MatterHospital Mergers—Articles & Commets
THE ANTITRUST BUL L E T I N :Vol. 59, N o. 3/Fall 2 014 :515
The importance of
substitution in assessing
health care provider mergers
BYBRETT W. WENDLI NG*AND NATHAN E. WILSO N**
As the number of challenged health care mergers has risen, so too has
inte rest in t he too ls use d to ass ess ma rket p ower i n heal th care
markets. Some have expressed concern about the differences between
the an alyt ical m etho dol ogy us ed in he alth care m arke ts and t he
met ho ds c om mo nl y us ed i n oth er i nd us tr ie s. We ar gu e th at ,
whatever the market, antitrust analysis’s underlying goal should be
to understand substitution patterns between the merging parties. The
methods used to address the unique institutional features of
healthcare markets should wax (or wane) with their ability to address
that fundamental issue. Although the suite of tools used by enforcers
to assess the consequences of health care mergers remains a work in
progress, at present, analyses that employ diversion ratios and
wi lli ng ne ss -t o- pa y ca pt ur e su bs ti tu tio n pa tt er ns b et te r th an
alternatives and represent the state of the art.
KEY WORDS:antitrust, healthcare competition, provider markets
© 2014by Federal Legal Publications, Inc.
* Economist, Bureau of Economics, Federal TradeCommission.
** Economist, Bureau of Economics, Federal Trade Commission.
AUTHORS’ NOTE: The views expressed in this paper are ours and do not necessarily
represent the viewsof the Federal Trade Commission or anyindividual Commissioner.

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