The Impact of the Management Approach on Segment Reporting

Published date01 April 2015
DOIhttp://doi.org/10.1111/jbfa.12102
Date01 April 2015
Journal of Business Finance & Accounting
Journal of Business Finance & Accounting, 42(3) & (4), 310–366, April/May 2015, 0306-686X
doi: 10.1111/jbfa.12102
The Impact of the Management Approach
on Segment Reporting
MARTIN BUGEJA,ROBERT CZERNKOWSKI AND DARYL MORAN
Abstract: Accounting standard setters have increasingly attempted to align external segment
reporting disclosures to a firm’s internal reporting structure. We study how this move to the
management approach for segment reporting impacted the number of reported segments and
the extent of line item disclosures when Australia adopted IAS 14 (revised) and IFRS 8. We find
that both standards led to firms disclosing a greater number of segments. An examination of the
motives behind the non-disclosure of segments suggests that segment information was withheld
for agency cost reasons. We find only limited support for the proprietary cost motive for non-
reporting of segments. We also document that IFRS 8 led to a reduction in the amount of
line item disclosure. Consistent with a proprietary cost explanation, the decrease in disclosure
is greatest for firms with a higher number of profitable segments. Our results indicate that
the change to the management approach to segment identification is not associated with the
properties of analyst forecasts, nor did it lead to increased analyst following.
Keywords: disclosure, segment reporting, IFRS 8, IAS 14, analyst forecasts
1. INTRODUCTION
Segment reporting is the disaggregation of a reporting entity’s financial reports
into segments. Users of financial statements, such as analysts, claim that segment
information is essential in assessing and predicting firm performance (Knutson, 1993).
Managers, however, have incentives to report fewer segments externally than are
actually present within a firm to conceal industry diversity (Berger and Ofek, 1995)
and to minimise proprietary (Hayes and Lundholm, 1996 and Botosan and Stanford,
2005) and agency costs (Berger and Hann, 2007).1
The first author is from the University of Technology, Sydney. The second author is from University of
Technology, Sydney. The third author is from Visy Board, 6 Herbert Place, Smithfield NSW 2164 Australia.
This paper has benefited from comments received from an anonymous referee and participants at the
2012 American Accounting Association Annual Meeting, 2012 British Accounting and Finance Association
Conference, 2012 European Accounting Association Annual Congress and the 2014 Journal of Business
Finance & Accounting conference. The authors also acknowledge the research assistance of Stephanie Fohn
and Stephen Soco.
Address for correspondence: Martin Bugeja, Accounting Discipline Group, The University of Technology
Sydney, 2007, New South Wales,Australia.
e-mail: martin.bugeja@uts.edu.au
1 The contention that managers can manipulate the definition of segments to minimise segment disclosures
has been an issue recognised in prior studies over a long period of time. For instance, see Emmanuel and
Gray (1977) who discuss issues related to the initial release of SFAS No. 14 “Financial Reporting for Segments of
a Business Enterprise” in 1976.
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THE IMPACT OF THE MANAGEMENT APPROACH ON SEGMENT REPORTING 311
In response to criticisms that firms were aggregating segments for external re-
porting purposes, standard setters have moved towards requiring firms to disclose
segments in accordance with their internal reporting structure (i.e., the management
approach). For example, in 1998 the FASB introduced SFAS 131 “Disclosures about
Segments of an Enterprise and Related Information” which requires externally reported
segments to be defined consistently with the internal reporting structure of the
business. At the international level, these changes in reporting were implemented
partially in the change from IAS 14 “Segment Reporting” to the revised IAS 14 “Segment
Reporting”,2and then further in the change from IAS 14R to IFRS 8 “Operating
Segments”.3
This study has a number of objectives. First, we determine whether the adoption of
both IAS 14R and IFRS 8 resulted in an increase in the number of segments reported
externally. Second, we provide evidence on the incentives that explain which firms
revealed additional segments upon the adoption of both standards. Third, we take
advantage of the discretion in segment line item disclosure provided in IFRS 8 to
analyse potential motives for firms that reported less disclosure. Finally, we examine
whether the adoption of both IAS 14R and IFRS 8 improved the properties of analyst
forecasts.
There are three motivations for this study. First, US evidence subsequent to the
introduction of SFAS 131 indicates that the standard was successful in increasing
the number of reported segments (Street et al., 2000; and Berger and Hann, 2003).
However, studies which examine the reasons for the non-disclosure of segments
prior to SFAS 131 have provided mixed results. For example, Botosan and Stanford
(2005) find that the newly revealed segments under SFAS 131 were operating in
less competitive industries, which is consistent with a proprietary cost explanation
for the non-disclosure of segments. In contrast, Berger and Hann (2003, 2007)
report that newly disclosed segments were underperforming consistent with an agency
explanation for segment non-disclosure. Given these contrasting results, Berger and
Hann (2007) recommend that further evidence on the incentives of firms to aggregate
segments be obtained from non-US studies. This study contributes such evidence
by examining Australia’s adoption of two separate accounting standards which
were intended to shift firms’ external segment reporting towards the reporting
structure used internally within a firm.4
The second motivation for this study is to provide a comprehensive examination of
the impact on firm reporting of international standard setters moving their segment
accounting standards towards a management approach. Prior studies document that
the adoption of both IAS 14R (Street and Nichols, 2002) and IFRS 8 (Crawford et al.,
2012; and Nichols et al., 2012) led to firms reporting additional segments. Previous
research also indicates that IFRS 8 resulted in less segment line item disclosure
(Crawford et al., 2012; and Nichols et al., 2012). These studies however, typically
examine only a small sample of the largest listed firms. In contrast, we use a sample of
all Australian listed firms with available data to analyse the impact of both standards.
2 For ease of exposition, we hereafter refer to IAS 14 (revised) as IAS 14R.
3 A detailed discussion of the regulatory background is provided in section 2 of the paper.
4 By focussing on a single country (Australia) with an almost simultaneous adoption of each of IAS 14R
and IFRS 8, we avoid problems caused by varying cross-country institutional environments and cross-time
economic conditions.
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312 BUGEJA, CZERNKOWSKI AND MORAN
A further limitation with prior research examining the effect of IAS 14R and
IFRS 8 is that these studies are typically descriptive and do not attempt to analyse
possible motives for the reporting of additional segments or a reduction in line item
disclosure upon the adoption of IFRS 8. This study, however, attempts to provide
evidence on why firms reported additional segments or reduced line item disclosures.
In an ideal, full-disclosure world, management would report externally segments and
segment information consistent with the internal reporting structure of the firm.5
However, in the real world, firms are likely to report their segment information in
an optimal fashion which reflects a cost–benefit trade-off. As a result, firms for which
the perceived costs exceed the benefits, report more aggregated segments and less
segment information.6Based on prior research we argue that these trade-offs are
driven – at the margin – by agency and proprietary considerations and an incentive
to report less industrial diversity. Accordingly, we expect that a change in accounting
standards towards a more strict regulation of the segment identification process leads
to, on average, the disclosure of a greater number of segments.7We also expect that,
when accounting standards provide discretion as to the line items which need to be
disclosed, that some firms choose to reduce disclosure. Furthermore, we expect the
change in the number of reported segments and segment disclosures to be associated
with factors proxying agency and proprietary costs and industrial diversity.8
The final motivation for this study is to provide evidence on whether the move
internationally to the management approach for segment reporting resulted in an
improved information environment for users. This research question has largely
been unexamined in prior studies assessing the impact of IAS 14R and IFRS 8. We
address this gap in the literature by analysing whether the adoption of either standard
improved the properties of analyst forecasts. This investigation also adds to prior
US research (Berger and Hann, 2003; and Botosan and Stanford, 2005) which finds
inconsistent evidence on whether the adoption of SFAS 131 improved analyst forecast
accuracy.
Our evidence is based on a sample of 1,241 Australian Securities Exchange (ASX)
listed firms which adopted IAS 14R in 2002 and 1,617 ASX listed firms which adopted
IFRS 8 in 2009.9We conduct our investigation by taking advantage of the availability
5 This assumes firms arrange their internal reporting structure in a manner that provides management with
the most optimal information for decision making.
6 A maintained assumption of our study is that firms were previously under-reporting the number of
segments. Prior studies, (Piotroski, 1999, 2003) attempt to measure the extent of segment under-reporting
using SIC codes. However, historical SIC codes at the firm level are not available for Australian firms from
the Thomson Reuters Datatream database and as a result we are unable to conduct a similar analysis. In
the additional analysis section of the paper (section 5(v)), we make use of the narrative disclosures for a
subsample of firms in an attempt to assess segment under-reporting.
7 This expectation assumes that external auditors are able to access internal firm documents to ensure
compliance. Informal discussions with a small number of auditors, suggests that they are able to obtain
internal documents for auditing purposes. We leave it to subsequent research to examine this issue further.
8 Arguably, reporting segment information externally consistent with the internal reporting structure of
the business should reduce the workload of auditors in verifying the disclosures. We leave it to subsequent
research to examine the possible implications of the change in segment reporting for auditors (e.g., audit
fees).
9 IAS 14R was adopted in Australia in 2002 as a revised version of AASB 1005 “Segment Reporting”. This
revised standard was adopted as part of the Australian Accounting Standards Board’s (AASB) international
accounting standard convergence project and is equivalent to IAS 14R issued by the International Ac-
counting Standards Committee in 1997. In 2004, as part of Australia’s move from international accounting
standard harmonisation to adoption, the revised AASB 1005 was replaced by AASB 114 “Segment Reporting”,
for financial years ending on or after 1 January 2005. As AASB 114 was a direct copy of IAS 14R, it was
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2015 John Wiley & Sons Ltd

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