The Impact of Feedback Orientation and the Effect of Satisfaction With Feedback on In‐Role Job Performance

DOIhttp://doi.org/10.1002/hrdq.21202
AuthorSaif‐Ur‐Rehman Khan,Yasin Munir,Anwar Rasheed,Mazen F. Rasheed
Published date01 March 2015
Date01 March 2015
HUMAN RESOURCE DEVELOPMENT QUARTERLY, vol. 26, no. 1, Spring 2015 © 2015 Wiley Periodicals, Inc.
Published online in Wiley Online Library (wileyonlinelibrary.com) • DOI: 10.1002/hrdq.21202 31
The Impact of Feedback
Orientation and the Effect
ofSatisfaction With Feedback
onIn-Role Job Performance
Anwar Rasheed, Saif-Ur-Rehman Khan, Mazen F. Rasheed,
YasinMunir
Feedback orientation is an individual’s overall receptivity to feedback,
a concept that encompasses feedback utility, accountability with regard
to participation in feedback, social awareness, and self-effi cacy toward
feedback. This study investigated the effects of these individual differences
on in-role performance, with the mediation of satisfaction with feedback.
Based on our survey of 225 matched supervisor–subordinate sets from
nurses in public hospitals, analyses through structural equation modeling
support a direct association of feedback utility, accountability, self-effi cacy,
and social awareness with performance as well as indirect relationships
through satisfaction with feedback. On the basis of these fi ndings, the
framework advances some formal performance management practices
to aid managers and human resource development (HRD) practitioners
in the understanding and enactment of feedback orientation. Finally, the
implications of the study for further research are discussed.
Key Words: feedback orientation, satisfaction with feedback, in-role job
performance, human resource development, nursing
In recent years, feedback based on formal performance appraisal in human
resource development (HRD) has come to be commonly seen as a variable
infl uencing the performance of employees (Salas & Rosen, 2010; Youngcourt,
Leiva, & Jones, 2007). Organizations acknowledge that talented employees
are vital to organizational success and are an organization’s most valuable
asset (Maurer & Weiss, 2010). Thus, formal human resource programs are
implemented in organizations in which feedback is incorporated, such as
32 Rasheed, Khan, Rasheed, Munir
HUMAN RESOURCE DEVELOPMENT QUARTERLY • DOI: 10.1002/hrdq
performance management. However, numerous complications dealing with
individual differences have been identifi ed in the feedback process (Herold
& Fedor, 1998), which is a major concern for HRD practice. In a theoreti-
cal article, London and Smither (2002) developed a variable called feedback
orientation, related to individual differences in overall feedback receptivity.
Feedback orientation has received signifi cant attention in various new theoret-
ical models on performance management and learning in HRD (e.g., Gregory
& Levy, 2008; London & Maurer, 2004). In these studies, feedback orienta-
tion has included components like behavioral propensity toward feedback
seeking, belief in the value of feedback, liking feedback, sensitivity to others’
views about oneself, cognitive tendency to deal with feedback, and feeling of
accountability.
This study is primarily driven by the work of Linderbaum and Levy
(2010), who defined, built up, and validated a construct known as the
Feedback Orientation Scale (FOS) based on the measures of utility, account-
ability, self-effi cacy, and social awareness. These measures were selected on the
basis of theories of attitude (Ajzen & Fishbein, 1977) and motivation (Vroom,
1964) and the belief that organizational and job attitudes might be infl uenced
by satisfaction with feedback (Ilgen, Daniel, Richard, Beth, & Daniel, 1981).
More specifi cally, these theories propose the major factors that are taken to
infl uence individual behaviors and characteristics such as expectations, per-
ceptions, attitudes, values, intentions, and satisfaction. Satisfaction with feed-
back is an important dimension of the reaction of the feedback recipient
(Keeping & Levy, 2000; Mishra & Farooqi, 2013). Reaction to feedback is
more critical than feedback itself that can infl uence work performance (Kluger
& DeNisi, 1996).
Although performance appraisal involves giving and receiving feedback,
the perspective of the “receiver” is less widely discussed. Receivers are likely
to use performance feedback to improve their performance to the degree of
their feedback orientation and level; such feedback infl uences their percep-
tion of satisfaction with feedback. In fact, if receivers are less oriented toward
feedback and perceive the feedback to be useless and are dissatisfi ed with it,
they will probably ignore the feedback (Levy & Williams, 2004; Linderbaum
& Levy, 2010). Thus, Jawahar (2010) called to further investigate the anteced-
ents of satisfaction with feedback that can impact performance.
Since feedback orientation is considered to be a central part of the
broader performance management process, insuffi cient research exists in this
domain (Dahling, Chau, & O’Malley, 2012). Thus, the contribution of this
study is to add new insight in this area by examining (a) the perceptions of
individual “receivers” toward the performance appraisal feedback they receive
and (b) the under-researched link between these perceptions and in-role per-
formance. Specifi cally, this study describes ways of employee development
from a human resource viewpoint in which employee feedback orienta-
tion infl uences performance through the mediating role of satisfaction with

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