2016] THE FORGOTTEN PARTY 2107
One example comes from William Jewell College, a small but well-
respected liberal arts institution in Liberty, Missouri.3 William Jewell Athletic
Director Darlene Bailey recounted the story of a student-athlete who
graduated in December 2014.4 School-sponsored athletics are not often the
reason that an individual ends up at a school like William Jewell, which
competes in the NCAA’s Division II.5 Yet this particular student-athlete came
to the school after being discarded from a larger university due to
underwhelming grades and lack of playing time.6 The coaching staff for this
young man’s non-revenue producing sport at William Jewell gave him another
shot at higher education, supplemented by an athletic scholarship.7 He
struggled through poor grades his first year but wanted to be there because
he was getting the chance to play college sports.8 The coaching staff and Dr.
Bailey took care to ensure that he was not forgotten in the highly academic
environment.9 The young man seized the opportunity and remained eligible
every semester.10 After completing a strong student-athlete career, this
student-athlete will realize the prize of a college degree.11 This would not have
happened without college athletic programs for non-revenue sports and
scholarships that draw individuals to a school like William Jewell.
The NCAA has become big business.12 Yet the value for the “forgotten”
athletes—those not seen on ESPN every Saturday in the fall or at the men’s
basketball tournament every March—is comprised completely of the
3. See About Jewell, WM. JEWELL C., https://www.jewell.edu/about-jewell (last visited May 16,
2016) (“Consistently ranked among America’s best colleges in U.S. News & World Report, Forbes,
The Princeton Review, Washington Monthly, and Kiplinger’s Personal Finance, Jewell is cited for small
class sizes, low student debt, high graduation rates, commitment to service and overall value.”).
4. Telephone Interview with Darlene Bailey, Athletic Dir., William Jewell Coll. (Oct. 17, 2014).
5. See About NCAA Division II, NCAA, http://www.ncaa.org/about?division=d2 (last visited
May 16, 2016) (“[I]nstitutions in Division II generally don’t hav e the financial resources to devote
to their athletics programs or choose not to place such a heavy financial emphasis on them.”).
6. Telephone Interview with Darlene Bailey, supra note 4.
12. Big business and college sports now go hand in hand. Television money for both men’s
Division I basketball and FBS football has skyrocketed. The NCAA is in the middle of a 14-year March
Madness (men’s basketball tournament) television contract with CBS and Turner Broadcasting that is
worth $11 billion. Chris Smith, The Most Valuable Conferences in College Sports 2014, FORBES (Apr. 15,
2014, 2:49 PM), http://www.forbes.com/sites/chrissmith/2014/04/15/the-most-valuable-conf
erences-in-college-sports-2014. Additionally, the television contracts each Power Five Conference (Big
Ten, Big 12, Pac-12, Southeastern Conference (“SEC”) and Atlantic Coast Conference (“ACC”))
receives for football are enormous. For example, the SEC’s new network contract is reported to have a
payout to each team of $34 million annually starting with the 2014–2015 season. Steve Berkowitz, SEC
Revenue Set to Jump 50% with Playoff, New TV Deals, USA TODAY (Jan. 16, 2013, 9:23 PM),