The first, best you.

Author:Ellis, Josh
Position:FROM SUCCESS - Editorial

One time I had an idea for a business to compete with Uber. I even had the perfect name for it: Toober.

At a festive birthday party about a year ago, a slightly tipsy buddy was lamenting the fact he would have to take an Uber ride home, and then another one to recover his car the next morning. Of course he had no other option, so that's exactly what he did.

My idea was a simple, hassle-saving solution. Each app-summoned Toober ride would come with a team of two drivers. One driver would give you a ride to your destination, and the other would follow behind in your car. Uber, but for getting your car home safely, too.

That's as far as Toober ever got, though--the idea phase. I completely forgot about it until a few months later, when I heard a radio ad for a service based on the exact same model.

As the old saying goes, those who can't do teach. This is The Confidence Issue of SUCCESS, built to instill and support a belief in your ability to do pretty much anything you want. In planning how to teach lessons of confidence and remembering the Toober story, it's ironic to me that Travis Kalanick, the Uber co-founder and CEO, is our cover guy this month. Kalanick certainly had confidence in his own abilities when he launched Uber, steering it from neat idea to world-changing entrepreneurial empire. He believed in himself, his partners and his idea, and Uber did the unthinkable, completely disrupting the taxi industry. No matter your business plan or your goals, you'll learn a lesson in self-confidence from studying how Kalanick made his vision come to life (Page 35).

Just because I didn't believe in my ability to become a Silicon Valley titan doesn't mean I lack confidence altogether. I trust that the story of my amateur boxing debut (Page 44) is proof that confidence comes in many forms and is summoned for many reasons. We all need it, and...

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