The Event Before the Event: Pre-Conference Programs: 2015 LMA Annual Conference.

• Position: IMA NEWS - Conference news

Here's a quick look at the concurrent, day-long, pre-conference programs, held April 13 during the 2015 LMA Annual Conference in San Diego, California. To learn more, visit lmaconference.com.

QuickStart--Legal Marketing Core Competencies

Are you a marketer with less than five years of experience working inside a law firm? Would you like to refresh your knowledge of the core competencies and best practices of legal marketing knowledge? Then LMA's popular QuickStart program is for you. QuickStart is a comprehensive and entertaining one-day program focused on the key marketing and business development issues you face on a daily basis.

Impact Marketing for Small and Mid-Sized Law Firms

This program is built for the small to mid-sized law firm with a leanly staffed marketing team. This year's program focuses on impactful business development marketing activities. You will hear best practices, case studies and war stories from successful rainmakers, GCs and some of the top small/midsized firm legal marketing professionals in the industry.

Legal Lean Sigma[R] and Project Management White Belt Certification Course

Legal Lean Sigma[R] and Project Management are not just about doing more with less. They are about doing the right things successfully. This interactive course includes experiential learning, table work and discussions. Case studies, examples and success stories from law firms and legal departments will be used so attendees can learn about Six Sigma[R], Lean and Project Management in contexts that are immediately useful and relevant.

CMO Summit--Achieving Loyalty: The Secrets to Making Bad Relationships Better and Good Relationships Great

When it comes down to it...