The effect of trust of a political party as a moderating variable on the leadership towards voters' loyalty

• Date: 01 August 2020
• Author: Agus Hermanto,Laser Narindro
• Published date: 01 August 2020
• DOI: http://doi.org/10.1002/pa.2121

ACADEMIC PAPER

The effect of trust of a political party as a moderating variable

on the leadership towards voters' loyalty

Agus Hermanto | Laser Narindro

Unversity of Negeri Semarang, Semarang,

Indonesia

Correspondence

Agus Hermanto, Unversity of Negeri

Semarang, Semarang, Indonesia.

Email: agus.unes.jp@gmail.com

Abstract

This paper aims to conducting an analysis and research with a view to testing and

analyzing the effects of leadership on voter loyalty with political communication, a

party's image, and voter satisfaction as the intervening (mediating) variables. This

research employing a survey method was conducted in the Special Capital Region

of Jakarta precisely in July 2013 until August 2013 where the population consisted

of fixed voters in the area of Jakarta which, according to the data from the Gen-

eral Elections Commission of the Special Capital Region of Jakarta (Komisi

Pemilihan Umum [KPU] Daerah Khusus Ibukota [DKI] Jakarta), the number of

fixed voters in the regional-head election in 2012 amounted to 6,996,951 people.

The sample size was calculated using Slovin's formula with a 5% error level and

obtained a sample of 400 respondents selected randomly. The implications of this

research is The higher the variable Leadership is, the higher the values of the vari-

ables Political Communication and A Party's Image are. Variables A Party's Image and

Voter Satisfaction which have a significant and positive influence on Voter Loyalty.

Variables Leadership and Political Communication which are not significant on the

variable Voter Loyalty (Y4), Moreover, this research also discovers that A Party's

Image mediates the influence of Leadership on Voter Loyalty. Loyalty of voters

results from a process which is both complex and consists of multiple factors

involving the individual voters themselves, the environment, and political parties.

1|INTRODUCTION

The important role of administration in regulating the order of the

state has prompted many countries to reform the public administra-

tion. In connection with it, there is an idea to undertake administrative

which the various important revisions in the practice of the adminis-

tration or organization, where all the administration is involved from

time to time. Caiden (1970:99) states that administrative reform is

inevitable for countries just escaped from colonization. Many things

have to be addressed starting from the scarcity administration to deal

with the demands of development implementation to slump mentality

of administrators and politicians that resulted in corruption that dulls

the institutions of justice and reduces the motivation service.

Public administration is needed in efforts to implement public

policies that are effective and efficient. Public policy is a function of

the pillars of the organization and management that becomes the

focus of public administration studies. In public administration, a

state is seen as an organization and the government is seen as the

management. A state is a static container that requires a driving

engine in the form of management. The end result of a state and

government will result in a provision, regulation, or common law

called public policy. Public policy will be run by the state administra-

tion carried out by government bureaucracy. The main focus of

public policy in the perspective of the modern state is a public ser-

vice. According to Dwiyanto (2007), the main focus of public policy

in terms of public service is a very logical implication for public pol-

icy which is the main output of the government. The role of govern-

ment can be used as a policy footing as the primary instrument to

improve the behavior of people to find a solution in public affairs.

Ripley (1985) expresses it as domestic policy efforts, namely:

Received: 29 December 2019 Revised: 18 February 2020 Accepted: 8 March 2020

DOI: 10.1002/pa.2121

J Public Affairs. 2020;20:e2121. wileyonlinelibrary.com/journal/pa © 2020 John Wiley & Sons, Ltd 1of9

https://doi.org/10.1002/pa.2121