The difference one year can make.

• Author: Lawson, Russell
• Position: ABOUT THIS ISSUE

Can one year make a difference?

Yes, it can. One year ago, Strategies, the Journal of the Legal Marketing Association, welcomed as readers for the first time nearly 1,000 managing partners and marketing-responsible attorneys from the ranks of firms throughout our North American marketplace.

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Mere weeks later, the "financial meltdown" arrived and within months the economic winds were blowing a stiff deep freeze around the globe. Many of our regular LMA readers have seen their firms downscale and "right-size," and some have gone to new pastures. So, here we are again, delivering advice and analysis on the fundamentals of law firm marketing to the largest organized group of professionals for whom this is their key concern. We are including for a second round lawyers with management and marketing assignments. Many of us are looking at our firms through a completely new lens in the harsh light of recession. What can we illuminate for you that will help guide your firms in a radically different business environment?

We put that question before Norm Rubenstein, a founder of our organization and member of the inaugural class of the LMA Hall...