The decade of the customer.

• Author: Madden, Jim
• Position: Manage Your Assets - Brief Article

Customer acquisition and retention are the basic goals of most corporations. But with opportunity scarce these days, a contract feeding frenzy like none we've faced has been ravaging our pipelines. An expectation to drop prices to ridiculously low rates, dramatically reduce commitment time frames and "get out clauses" are now predominant decision factors when chasing the elusive signature. If that wasn't enough, large corporations are cherry-picking their medium-size competitor's top clients--promising more for the same deal.

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Cultivating committed customers is becoming a core focus for successful companies of today. What are executives doing to lock in their prized client possessions, what are the new client-facing strategies being successfully implemented--and is their really such thing as a loyal customer anymore?

Contact: jim.madden@exult.net

Jim Madden...