The "compassion effect".

• Position: NOTEWORTHY - Millenials' consumer behavior - Brief article

The "compassion effect" is one of the main ingredients in Corporate America's formula for increasing its appeal to the elusive Millennial consumer, according to UCLA Magazine. At roughly 80,000,000 or so strong, the Millennial demographic now is larger than that of the Baby Boomers. While Millennials love their high-end gadgets and...