Rome, Italy-based Mondo TV has had a busy year pushing two of its forthcoming series, Invention Story and YooHoo to the Rescue (pictured), as well as the third season of its Sissi the Young Empress.
Committed to delivering innovative animated programming, the European company has been developing production, distribution, and licensing opportunities for its animated content. Mondo TV's Alessandro Venturi, international sales manager, commented, "These three productions highlight another part of our strategy: a growing emphasis on diversifying our approach to production."
After its recent co-productions, including Heidi, Bienvenida (with Argentina's Alianzas Producciones), Mondo TV has continued to pursue partnership opportunities for its new shows. Invention Story is a coproduction between China's Henan York Animation and Mondo TV, and YooHoo to the Rescue is one between South Korea's Aurora World Corporation and Mondo TV Suisse.
Mondo TV is also embracing new platforms. For example, YooHoo to the Rescue will appear as a Netflix Original Series for most territories in 2019.
Part of Mondo TV's roll-out strategy for its properties includes developing a lasting licensing program. "For animated children's entertainment an essential aim of a successful licensing program is to...