The Business Shelf.

Position:Book review

Celebrity Leverage

Jordan McAuley

Mega Nichi Media LLC

8721 Santa Monica Blvd. #431, Los Angeles, CA 90069

9781604870060, $19.95,

People want to be like their heroes, so if their hero says they like something, they'll follow suit. "Celebrity Leverage: Insider Secrets to Getting Celebrity Endorsements, Instant Credibility and Star-Powered Publicity" delves into how businesses get these all powerful celebrity endorsements for their products and getting their products well known. With many tips that are not stated in advertising in getting a celebrity on board, "Celebrity Leverage" is a guide that should not be missed for businesses who want to get their product moving quick.

Heavy Hitter Sales Psychology

Steve W. Martin

Tilis Publishers

24881 Alicia Parkway, #E293, Laguna Hills, CA 92653

9780979796128, $24.95,

When dealing with more figures than you have fingers, there's a lot more thinking to sales. "Heavy Hitter Sales Psychology: How to Penetrate the C-Level Executive Suite and Convince Company Leaders to Buy" is a guide for salesmen who are trying to crack those six or seven figure deals and want to wrap their mind behind the thoughts of company leaders who don't want to be parted with that money. With sales tactics unique to this level of business, Steve W. Martin gives readers invaluable advice with plenty of real world examples and ideas. "Heavy Hitter Sales Psychology" is a must for any businessman who is moving in to playing with the big boys.

How to Sell Your Privately Owned Company

Eric R. Voth

ERV Productions

19102 Polo Meadow Drive, Humble, TX 77346

9780984050147, $27.00,

Sometimes you just want to be rid of the burden and want proper...

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