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Position:Branding Basics For Small Business: How to Create an Irresistible Brand on Any Budget, Switched-On Selling: Balance Your Brain for Sales Success, '#Partner Tweet: 140 Bite-Sized Insights on Succeeding via Smart Partnerships, Corporate Governance: For Small to Mid-Sized Organizations, Facebook Marketing: Designing Your Next Marketing Campaign - ...
 
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Branding Basics

Maria Ross

NorLights Press

2721 Tulip Tree Rd., Nashville, IN 47448

9781935254249, $15.95, www.norlightspress.com

What makes your business unique, something hat stands out from the pack? "Branding Basics For Small Business: How to Create an Irresistible Brand on Any Budget" is a guide to branding and how it can literally be the deciding factor on the success of business. Brands make connections with customers, keep your product in mind, attract employees, and keep a business strong. "Branding Basics for Small Business" is a wise and recommended read, not to be missed by any small business.

Switched-On Selling

Jerry V. Teplitz, Tony Alessandra, & Norma Eckroate

Happiness Unlimited Publications

1304 Woodhurst Drive, Virginia Beach, VA 23454

9780939372188, $19.95

Sales requires a thoughtful approach to be successful, but how does one enter said mindset? "Switched-On Selling: Balance Your Brain for Sales Success" is a guide for getting oneself in gear for making the most out of one's sales career. From doing what you think you shouldn't to dealing with the inevitable rejection and more, "Switched-On Selling" is a top pick for anyone who wants to think like the pros do.

Chaitra Vedullapalli

THINKaha

c/o HappyAbout

20660 Stevens Creek Blvd., Suite 210, Cupertino, CA 95014

9781616990121, $19.95, www.thinkaha.com

The small character limit of Twitter has lead to a rise in brevity. "#Partner Tweet: 140 Bite-Sized Insights on Succeeding via Smart Partnerships" is a collection of short bits of wisdom to help business people or sales people reach out to their customers and connect with them. These bits are short, simple, and to the point and give much to muse on. "#Partner Tweet" is a book of affirmation for anyone in sales.

Corporate Governance

H. James Harrington & Marcos E. J. Bertin

Paton Professional

PO Box 44, Chico, CA 95927-0044

9781932828269, $24.95, www.patonprofessional.com

Profit isn't the...

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