2721 Tulip Tree Rd., Nashville, IN 47448
9781935254249, $15.95, www.norlightspress.com
What makes your business unique, something hat stands out from the pack? "Branding Basics For Small Business: How to Create an Irresistible Brand on Any Budget" is a guide to branding and how it can literally be the deciding factor on the success of business. Brands make connections with customers, keep your product in mind, attract employees, and keep a business strong. "Branding Basics for Small Business" is a wise and recommended read, not to be missed by any small business.
Jerry V. Teplitz, Tony Alessandra, & Norma Eckroate
Happiness Unlimited Publications
1304 Woodhurst Drive, Virginia Beach, VA 23454
Sales requires a thoughtful approach to be successful, but how does one enter said mindset? "Switched-On Selling: Balance Your Brain for Sales Success" is a guide for getting oneself in gear for making the most out of one's sales career. From doing what you think you shouldn't to dealing with the inevitable rejection and more, "Switched-On Selling" is a top pick for anyone who wants to think like the pros do.
20660 Stevens Creek Blvd., Suite 210, Cupertino, CA 95014
9781616990121, $19.95, www.thinkaha.com
The small character limit of Twitter has lead to a rise in brevity. "#Partner Tweet: 140 Bite-Sized Insights on Succeeding via Smart Partnerships" is a collection of short bits of wisdom to help business people or sales people reach out to their customers and connect with them. These bits are short, simple, and to the point and give much to muse on. "#Partner Tweet" is a book of affirmation for anyone in sales.
H. James Harrington & Marcos E. J. Bertin
PO Box 44, Chico, CA 95927-0044
9781932828269, $24.95, www.patonprofessional.com
Profit isn't the...