Brio Press Publishing
12 South Sixth Street #1250, Minneapolis, MN 55402
9780981929040, $22.95, www.amazon.com
Being a successful entrepreneur, operating a profitable business is a very hard way to make a living. That's why Daryl Erdman's "Scar Tissue: Lessons from the World of Entrepreneurship" is such an instructive and engaging read. Drawing upon his more than forty years of experience and expertise as a developer of businesses, Erdman provides his readers with a cornucopia of instructively illustrative stories enhancing his rock solid advice and insightful commentary. From deciding to become an entrepreneur and getting an idea, to concluding a business and/or a business career, and every step of the way in between, "Scar Tissue" will prove to be an invaluable resource and a thoroughly 'reader friendly' approach to decision making and problem avoidance.
The Retail Jungle
J. T. LaPlante
11301 Ocean Road, Frisco, TX 75035
9781600474156, $19.95, www.theretailjungle.com
Salesmanship is a unique challenge all in itself. "The Retail Jungle: Tales of Adventure and Strategies to Assist You in Becoming a Professional Guide" is a guide to being the salesman in today's economy, and all of the challenges that come along with it. From the simplicity of introducing oneself, to the subtle nuances of the conversation to selling something when it's not on sale, "The Retail Jungle" is a must for anyone who makes their money through selling themselves along with their product.
c/o Happy About
20660 Stevens Creek Blvd., Suite 210, Cupertino, CA 95014
9781607730743, $24.95, www.superstarpress.com
A good manager doesn't panic when their plan is changed...