The Business Shelf.

Position:Book review

Scar Tissue

Daryl Erdman

Brio Press Publishing

12 South Sixth Street #1250, Minneapolis, MN 55402

9780981929040, $22.95,

Being a successful entrepreneur, operating a profitable business is a very hard way to make a living. That's why Daryl Erdman's "Scar Tissue: Lessons from the World of Entrepreneurship" is such an instructive and engaging read. Drawing upon his more than forty years of experience and expertise as a developer of businesses, Erdman provides his readers with a cornucopia of instructively illustrative stories enhancing his rock solid advice and insightful commentary. From deciding to become an entrepreneur and getting an idea, to concluding a business and/or a business career, and every step of the way in between, "Scar Tissue" will prove to be an invaluable resource and a thoroughly 'reader friendly' approach to decision making and problem avoidance.

The Retail Jungle

J. T. LaPlante

Wasteland Press

11301 Ocean Road, Frisco, TX 75035

9781600474156, $19.95,

Salesmanship is a unique challenge all in itself. "The Retail Jungle: Tales of Adventure and Strategies to Assist You in Becoming a Professional Guide" is a guide to being the salesman in today's economy, and all of the challenges that come along with it. From the simplicity of introducing oneself, to the subtle nuances of the conversation to selling something when it's not on sale, "The Retail Jungle" is a must for anyone who makes their money through selling themselves along with their product.

Agile Excellence

Greg Cohen

Superstar Press

c/o Happy About

20660 Stevens Creek Blvd., Suite 210, Cupertino, CA 95014

9781607730743, $24.95,

A good manager doesn't panic when their plan is changed...

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