The Birthday Note.
On the third week of the month, we would send a birthday reminder note to each wife whose husband had a birthday the following month: "Dear Barb: If you're considering a gift of apparel for Dr. Scott's birthday on July 21, I'd like to offer my assistance." As a part of the note, our sales associate would enclose a $25 gift certificate to the wife (expiring on the birth date) to be...
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