The balance sheet.

Author:Zoellner, Carol
Position:Carol Zoellner working as vice president at Hallmark Cards Inc - Occupation overview

Carol Zoellner has been with Hallmark for 25 years, beginning as a credit analyst in 1988 and working her way through finance, operations, marketing, creative and systems before her current role, which she has been in since 2011. At different times she has also participated in several Hallmark initiatives, including the Financial College Recruiting Board, Finance Career Development Board and the Lead Recruiter for Finance and Accounting at the University of Kansas.


FEI Member Since * 2004 FEI Chapter * Kansas City FEI Involvement * Previously served on the FEI Committee for Finance and Information Technology (CFIT), FEI Kansas City Private Company Roundtable. Current Employer & Position * Hallmark Cards, Inc. in Kansas City, Mo. North America Finance Vice President.

Prior Position * Staff auditor with Emst & Young (then Arthur Young) in Kansas City from 1986 to 1988.

Education Summary * B.S. Business Administration and Accounting, University of Kansas, 1986. Certified Public Accountant (CPA) 1988 (lapsed).

Family and Personal life

Born in Lawrence, Kansas in April of 1964 on the same day as a tornado. My mom says it was a sign that I had arrived.

I have been married to Win Zoellner, vice president finance, United Rotary Brush for 25 years. We have two children: Adam, who is majoring in accounting with a concentration in supply chain logistics at the University of Kansas, Lawrence; and Erick, majoring in chemical engineering with a minor in economics at the University of Colorado at Boulder.


Currently Chairperson, University of Kansas School of Business Finance Advisory Board; United Way Kansas City, Women's Leadership Council, Founding Member (WLC), Tocqueville Society. In the past I have been church treasurer, Central Exchange Member and a host parent for a German foreign exchange student. I have also volunteered in my local community at various Shawnee Mission School District and Lake Quivira community committees.

Leisure and Stress Management

To relax I enjoy hanging...

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