The Advantages of Storytelling.

• Author: Deapo, Jamie
• Position: [ON THE LEVEL]

Recently I have been taking a writing course and in the course they make the point that storytelling has been the most effective method of communication, forever. I believe the art of storytelling is extremely important in getting people to see and understand the need for insurance protection.

Most people want to protect themselves, their families and their business from significant injury or damage. Unfortunately, many people do not have a clue when it comes to the different perils that could befall them.

That's where stories can help to draw their attention to the many different types of loss that can occur and how solid protection can save the day. The stories can be real-life experiences that have occurred or a situation created in the mind of the client meant to focus their attention on the very real suffering and heartache that can exist if someone hasn't been responsible and bought proper protection.

It's important that the story draw the listener or reader in and get them to relate to what is occurring-creating a mental picture of the loss and pain that can occur and what life would be like if little or no protection exists. Insurance can't make pain and suffering go away but it can make sure it isn't compounded by not having the resources to heal, repair and, in some cases, replace what has been injured or destroyed.

For example, a family member who is seriously injured in an auto accident and is looking at months or years of medical attention and rehabilitation and, in extreme cases, never being able to return to the life they previously had.

Another example is when a family home, devastated by weather or fire, becomes uninhabitable. They now have to find a temporary living situation, buy lost possessions and pray there is enough protection to put themselves back in the home they had before.

Imagine 15-20 years of work creating and developing a business to see it possibly jeopardized or worse yet put out of business because the necessary protection wasn't there to keep going after a significant loss.

In addition to all that law suits for damage or injuries could significantly change the life of an individual, family or business unless the proper planning and protection has been achieved.

I understand that to some individuals the idea of storytelling may sound...