Thank you, COVID‐19: Positive social psychology towards the new normal

• Published date: 01 December 2022
• Author: Md. Saidur Rahaman,Md. Mizanur Rahman,Syed Muhammod Ali Reza,Mohammad Nasim Reza,Md. Solaiman Chowdhury
• Date: 01 December 2022
• DOI: http://doi.org/10.1002/pa.2766

RESEARCH ARTICLE

Thank you, COVID-19: Positive social psychology towards

the new normal

Md. Saidur Rahaman

1

| Md. Mizanur Rahman

2

| Syed Muhammod Ali Reza

3

|

Mohammad Nasim Reza

3

| Md. Solaiman Chowdhury

3

1

Department of Business Administration,

Metropolitan University, Sylhet, Bangladesh

2

BRAC Business School, BRAC University

Bangladesh, Dhaka, Bangladesh

3

Department of Management Studies, Rajshahi

University, Rajshahi, Bangladesh

Correspondence

Md. Saidur Rahaman, Department of Business

Administration, Metropolitan University,

Sylhet, Bangladesh.

Email: saidurmgt@gmail.com

During the time being, while everybody else is busy conversing about the adverse

effects of COVID-19, researchers solemnly look forward to intensifying the positive

effects of COVID-19 on political, economic, social, technological, environmental, and

ethical (PESTEL) aspects, as it was unrevealed. The FGD (Focus Group Discussion)

and Delphi methods were conducted from April 2020 to January 2021 through the

online platform to collect the data. In this research, 40 graduates from 40 families

were taken as our sample size who carried out the opinions of their family members.

The average duration of the interview was 30–40 min. This article highlighted that

COVID-19 has some positive effects on social-psychological aspects (PESTEL) and,

people are trying to adapt to new practices (New Normal) to improve their lifestyles

against the deadly virus. COVID-19 would pass, but life will never be the same; thus,

researchers conduct the research based on a country, which may not be similar to

the other cultures and countries' perceptions. This is the first and foremost study on

the positive effects of covid-19 and a guideline to cope with any pandemic in the

near future. The study's findings are intended to assist the community in developing

positive social psychology to call the covid-19 into question and look forward to a

new standard.

KEYWORDS

COVID-19, new normal, PESTEL, positive effects, social psychology

1|BACKGROUND OF THE STUDY

COVID-19 was one of the most researchable topics in early 2020,

which caused drastic changes in all aspects of human life. These

changes affected all fields of business, educational institutions, social

life, and so on (Magomedov et al., 2020). Moreover, people are devel-

oping different psychology due to the reforms, which brought both

negative and positive influences. As a result, it will be remembered as

an event that nearly killed millions of people while also ushering in

new developments into everyday life. It has created the assumption

that no nation can isolate itself from a global crisis because of the

rapid spread of this virus worldwide. There is no geographic boundary

recognized by the effects of COVID, that is, no country is exempt

(Rahaman et al., 2020). It is expected that COVID-19 would leave a

scar on the lives of people, regardless of any generation. Wuhan,

a city in China, was the first place where, on 31 December 2019

(WHO), the World Health Organization (WHO) officially monitored

the case of COVID-19, leading the world to dramatic turmoil.

Covid-19 is now widely recognized as the cause behind this deadly

respiratory syndrome (“CO”remains for corona, “VI”for the virus,

“D”for disease, and 19 mentions the year 2019), and it is a novel

coronavirus, SARS-CoV-2. The phylogenetic study explained that at

the Huanan wet market in Wuhan City, China, it is most likely from

the animal Bats and transferred to some other animal until it came to

the human body (Lu et al., 2020; Andersen et al., 2020). The entire

planet has been halted, and the total number of contaminated cases

worldwide is 85,737,019 up to 4th January 2021, and the total

number of deaths is 1,854,875 (Google Covid-19 alert, n.d.).

Received: 17 February 2021 Revised: 29 July 2021 Accepted: 20 September 2021

DOI: 10.1002/pa.2766

J Public Affairs. 2022;22(Suppl. 1):e2766. wileyonlinelibrary.com/journal/pa © 2021 John Wiley & Sons Ltd. 1of9

https://doi.org/10.1002/pa.2766