Thailand bank goes 'green' by reducing ATM electricity, shrinking the size of slips.

• Position: MARKETING NEWS - Automated teller machine - Kashikornbank PLC - Brief article

A LARGE BANK IN BANGKOK, THAILAND, has shown how financial services institutions can market themselves as public-minded organizations by publicizing a "go green" campaign.

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Kashikornbank PLC, which has 7,500 ATMS, says it hopes to reduce carbon emission by 6,669 tons annually by lowering the amount of electricity and air conditioner usage by its ATMs by 61 percent. It is also reducing the size of ATM slips by 30 percent.

The Bank has reduced electricity usage in 872 ATMs in bank lobby lounges and 299 standalone ATMs by decreasing the amount of daily light usage to four hours from 12 hours...