Ten tips to raise your business visibility through social networks.

• Author: Noella, Lyne
• Position: Private companies

Are you making the most of social networking to accomplish business goals, secure exciting positions and create new opportunities for yourself and your organization? Many of your peers--financial executives at privately held businesses--actively participate in social networking to build their personal brand.

You are likely a member of one or several social networks such as Linkedln (www.linkedin.com) and Facebook (www.facebook.com). But are you receiving full value from these networks?

As a finance executive, you likely find yourself increasingly involved in the marketing of yourself and your company to customers, vendors, board members, the investment community and others. Why not use the power of social networking to raise visibility, project a vibrant image, become aware of new opportunities and interact with the marketplace? To do so, consider the following 10 tips describing the basics of social networking and enjoy the competitive advantages of a vibrant network.

Tip #1: Join Several Networks. What works for one person may or may not work for another. Many executives view Linkedln as the gateway to professional social networks. Others move on to industry-specific social networks such as CFOZone (www.cfozone.com) for CFOs. Increasingly, social networks such as Facebook and Twitter (www.twitter.com) are used to enhance relationships among professionals. Be open to joining various networks--and stick with those that provide the most satisfaction.

Tip #2: Get a Great Head Shot. There are practical reasons to invest in a great photo. Prior to a meeting, many executives do a quick search to evaluate a company and its management team--and displaying a great head shot is akin to dressing properly for the meeting. Work with your company's marketing department or public relations agency to secure the right photographer.

Tip #3: Create a Compelling Message. Social networks provide a stage for sharing your qualifications, interests and background. Tailor your message to fit in with the mission of a specific social network. Ask your firm's marketing department or public relations agency to create an effective profile to feature you and your firm. Add your company's Web site, professional blogs and other relevant information to your profile.

Tip #4: Make Invitations a Habit. Develop a process for populating your social networks with professionals and friends. If you are overwhelmed at the idea of sending invitations to your network, take advantage...