Telling the Real Story.

• Date: 30 September 2019
• Author: Deapo, Jamie

* There is so much misleading and incorrect information circulating in today's world. You would think that wouldn't be the case as the general population has gotten better educated and society has progressed from the days of the snake oil salesman.

The truth is, the people who choose to manipulate and deceive have become much smarter and sophisticated in how they operate. The significant amount of data they now have at their disposal has given them the tools to take advantage of the average consumer, appealing to their psychological triggers.

Their advertising is meant to be humorous and entertain, very rarely drawing attention to the serious nature of insurance protection. No one really gives a damn about Cheryl's she shed or wants an emu to help them decide on insurance protection. There is nothing funny about someone having a serious loss especially if the proper insurance protection wasn't in place.

No longer are products and...