Teller.

PositionTV Single - Brief Article

Institution: First Federal Savings Bank, Leesburg, Fla. Assets: $982 million; 16 locations Agency: Green Machine, Eustis, Fla.

With many mergers and name changes taking place in the community, the bank's goal was to produce a TV commercial that focused on the bank's friendly, hometown approach.

First Federal asked the agency to create an ad that focused on personal service for customers--and that was also humorous and memorable.

The resulting ad, which was first aired in September 2002 was so successful that the bank continues to use it today.

"Make sure your TV commercials differentiate you from the competition," advises Leigh Skehan, vice president, marketing officer for the bank.

Scene: Teller line at "other" bank. Woman approaches teller line to cash check. Teller is represented as a card-board cut out.

Woman: Hi. How are you doing today? I'd like to cash a check please. I'll need three $20s and four $10s. Thanks.

Woman: (not certain why the teller is not responding) Oh, I...

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