Television: single.
Position | Idea Bank - Brief Article |
Certificate of Excellence AWARD ABAMN 2004 AD Awards Contest
Free Checking Child
Institution: Zions Bank, Salt Lake City
Assets: $10.6 billion; 135 locations in two states
Agency: Richter 7, Salt Lake City
This branding ad was created to leverage the look, style and emotion of the bank's previous branding ads, and also provide an overview of the financial institution's low-cost, high-value products, such as Free Checking.
"Don't be afraid to blur the lines a bit with your television advertising," says Rob Brough, senior vice president of marketing and public relations. "Many bank marketers believe...
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