Television campaign.

• Position: ABAMN 2007 Financial Marketing Awards: Humor; First Place, Asset Size Under $500 Million

Institution: CorTrust Bank N.A., Sioux Falls, S.D.

The banking business has become a virtual "sea of sameness" for many consumers. They are plagued with so much of the same product and message delivered with the standard "here we are" smiling faced banker style. CorTrust wanted to step out of the "banker's box" and showcase...