TELEFONICA: EL PASO A LA INTELIGENCIA COGNITIVA.
La innovacion mas reciente de la multinacional espanola es AURA, una plataforma que convierte a Telefonica en "la primera compania en la industria en proporcionar a sus clientes la posibilidad de manejar sus relaciones virtuales con nosotros a traves de la inteligencia cognitiva", comento a Latin Trade Ricardo Sanfelice, vicepresidente de Estrategia Digital e Innovacion de Vivo, la marca del operador en Brasil.
Se espera que la interaccion de los clientes con asistentes robotizados resulte en una mejor experiencia, puesto que en adelante estos usaran herramientas de procesamiento de informacion cada vez mas parecidas al funcionamiento del propio cerebro humano.
Sanfelice tambien resalto otras estrategias innovadoras como Vivo 156, la...
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