TECHNOLOGY TIPS FOR A COMPETITIVE EDGE: Leverage technology to build brands, increase efficiency.

• Jurisdiction: United States
• Date: 01 November 2016
• Author: McClead, Ryan

Many articles can be found espousing the advancements firms have made in recent years to embrace VN. technology to improve their practices. One such clickbait article published earlier this year listed four ways law firms are using technology for exposure and efficiency.

There is nothing technically wrong with the four ways that the author listed:

* Becoming a resource on social networks

* Blogging about important topics

* Launching law firm apps

* Digitizing documents and using online libraries

However, they are they are banal, obvious and outdated. Instead, we need to be talking about the ways law firms are ACTUALLY using technology for exposure and efficiency.

There is probably technology your firms already have that can be used for marketing, as well as creating amazing legal products and services. Your firms (and your careers) will skyrocket if you can find ways to help capitalize on that technology to bring money in the door, make lawyers more efficient, and builds your brand.

Here are three ways legal marketers can leverage the technologies available today to gain a competitive advantage.

Stop emailing and social spamming clients. Build tools (preferably ones that clients actually want/need and will pay for).

Productization and marketing are tied together in every other industry--why so rarely in legal?

Here's the idea--go beyond...