TD Center becomes Greenville Convention Center.

The city of Greenville announced a new name for its convention center one that will not change at the end of a contract. What has been known for most of the decade as the TD Center will be called the Greenville Convention Center, effective immediately.

The TD Center name officially expired Jan. 31 butremained on the building since then as the city searched for a new sponsor.

Mayor Knox White said placing the city's name on one of the state's largest venues is another opportunity to build the town's brand.

"As we looked at the reach and impact that this facility has as a draw for major events such as the 2018 Bassmaster Classic, as a favorite site for national political rallies and host to many of our communities' international corporations, we decided that our focus needs to be on supporting the Greenville brand," White said in a news release before the announcement Wednesday.

He pointed to a large conference hosted by of Synnex Corporation as an example of Greenville as a destination. Announcement of the new name coincides with the start of Synnex Corporation's annual Inspire Conference, which brings about 1,700 attendees from some of the largest technology companies in the world to Greenville, according to the news release. The company has hosted its annual conference in Greenville, its U.S. headquarters, at the convention center for the last nine years.

"Our customers and vendors travel the world, and the feedback that we continue to get is that they love coming to Greenville," said Bob Stegner, senior vice president, Marketing North America, Synnex Corporation. "We think this is a great move for the city and better positions Greenville as an ideal location for corporate meetings."

"As a local corporation, we want to support the city's continuing investment in the convention center as well as the...