TD Banknorth launches its own line of credit cards.

• Position: Marketing News - TD Banknorth - Brief article

TD Banknorth, Portland, Maine, has entered the credit card market as a direct issuer with the launch of four new cards, including two cards that "put individual and small-business customers in control of their interest rates."

The bank's Simply Flexible and Simply Flexible Business Visa credit cards are designed to give cardholders greater financial control with the option of selecting their annual percentage rate (APR) based on their monthly payment. Customers can choose a standard APR of 7.99 percent on the items they purchase by paying 10 percent...