TD Bank introduces latest installment in its 'bank human' campaign.
| Position | MARKETING NEWS |
TD BANK, CHERRY HILL, N.J., has announced the third installment in its "Bank Human" campaign, which uses cinematic-style advertisements to illustrate that it doesn't take superhuman powers to solve customer problems.
Launched in 2013, the Bank Human campaign originally highlighted common customer frustrations, such as waiting a week to get a debit card or dealing with automated tellers, contrasting these unpleasant banking transactions with TD Bank's more human approach.
The third campaign centers on what customers need...
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