TCR increases linear TV ratings to +35.

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CBS is flauntingprimetime program viewing gains from Nielsen's new Total Content Ratings (TCR), which pools together live viewing plus time-shifted viewing across 35 days, on a variety of devices and services, including digital, mobile, VoD, and DVR.

According to CBS, the network's entertainment shows have grown on average 54 percent, versus Nielsen's live-program-plus-same day ratings.

CBS's TCR numbers only include linear viewing on VoD and DVR platforms and not any digital viewing. CBS has said that the online and mobile...

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