TAX SEASON PR TARGETS BUSINESS TRAVELERS.

PositionBrief Article

Backlit "diorama" style ads touting the skills of CPAs are featured in three California commuter airports. The ads, targeted to frequent business fliers in California, will be up in the United Airlines and Southwest Airlines terminals in San Diego, Orange County/John Wayne and Burbank airports through April 30. Daily radio ads in Los Angeles, the Bay Area, Fresno, Sacramento and San Diego also ran for two weeks after the Thanksgiving holiday and can be heard again for two weeks from Jan. 21 through Feb. 4, 2001. The radio ads are...

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