Targeted calling campaign.

• Position: INEA BANK

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We Make House Calls

Institution: American National Bank, Colorado Springs, Colo.

Asset size: $1.7 billion

The bank developed a packet for calling officers to use when visiting physicians offices.

The packet was entitled, "We Make House Calls" and was full of fun promotional items. The packet consisted of a doctor's bag (a box that looked like an old-fashioned physican's bag); a "syringe" pen; a bottle of pills (jelly beans: take two and call us in the morning); a physican's prescription tablet (that described the bank's cash management products/services).

"We wanted to create a calling packet that would help draw the attention of the physician and/or physicians'...