A tanque lleno y listos para acelerar.
Author | Garret |
La subsidiaria de gas natural embotellado de Gasco enfrenta una fuerte competencia, por lo que La empresa busca ayuda en tos niños. En su reciente comercial Llamado "Pequeñas chispas", un grupo de niños canta Las virtudes del gas embotellado de repartición domiciliaria de Gasco. No es solamente un intento por llegar al corazón de Los consumidores sino que también constituye un signo de Lo importante que son [os medios en la Lucha constante de La empresa por ganar participación de mercado.
En particular, el mercado interno Local se ha convertido en el eje del futuro éxito de Gasco, afirma La empresa. Metrogas, la subsidiaria de gas natural de Gasco, muestra también su Lado sensible al Lanzar al aire un comercial que protagonizan una madre y su bebé y el intento inútil de ésta para hacerlo dormir mientras que un técnico de Metrogas trabaja arduamente a su alrededor. EL técnico se detiene momentáneamente hasta que el niño se duerme. EL mensaje que trata de comunicar Metrogas: el gas natural es Limpio, seguro y ecológicamente sano para uso residencial y comercial.
[ILUSTRACIÓN OMITIR]
Los dos ejemplos son puntos de venta bastante directos. Pero, yuxtapuestos al aumento global de Los precios del petróleo y del gas y a los problemas de Chile con sus proveedores, Los ejecutivos de Gasco afirman que sus mensajes publicitarios, enfocados en la confiabilidad del servido y La entrega de productos, son fundamentales...
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