Taking ROI to the next level.

• Jurisdiction: United States
• Date: 01 September 2013
• Author: Gravit, Aleisha

It is fundamental for a legal marketer to be able to measure the success of his or her work. Marketing and business development efforts include both an investment of time and monetary resources. on average, a law firm should project spending approximately 2.5-5 percent of revenues on marketing and business development efforts. The marketing plan should detail how this allocation is to be divided. From an ROI perspective, it is best to project marketing expenditures in budget categories for specific areas (e.g. advertising, events, print materials, etc.). Creating these budgetary...