Taking risks can be a big turn-on.

PositionInfidelity - Brief article

Men and women are more likely to report infidelity, or cheating--often a marriage or relationship deal-breaker--when they also experience an increased sensitivity for sexual performance problems and a decreased likeliheod to lose their sexual arousal in the face of risk or danger, maintains a study published in Archives of Sexual Behavior, which demonstrates that these sexual personality characteristics carry more sway than factors typically studied, namely demographic information such as gender and marital status.

Consistent with previous studies, it found little difference in the rates of infidelity (23% for men, 19% for women). However, there were differences between the sexes in reasons related to infidelity. The propensity for sexual excitation--or the ease with which one becomes sexually aroused by all types of triggers and situations--plays a bigger role for men than women, for whom lower relationship happiness and poor compatibility with their spouse or partner in terms of sexual attitudes are more...

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