Taking Care of Business.

Author:Myers, Lindsay

SMALL BUSINESSES are struggling to survive this pandemic. Some already have closed their doors, not knowing if they will ever open them again. When drastic things happen in our life we have to adjust our sails for survival. COVID-19 is no exception. Without money coming in, we have to think outside the box to stay relevant and also available for consumers. With some adjustments and forward-thinking we can get through this and save the business that everyone has worked so hard to build. Here are some tips and tactics that can be utilized across all platforms and implemented into your business.

Virtual business. Virtual tours are all the rage. Why not do it from your own store and bring your business to the people? You have a captivated audience right now. Give them a takeaway. For instance, if you own a boutique store, why not do virtual shopping? You could offer an exclusive opportunity for your regulars or even new customers to have a personal shopping experience. Through Facetime, Google Hangouts, or Zoom, you can have a virtual tour of your store to have a more-intimate feel, rather than the customer just looking on your website. They never have to leave their home, but get the up-close experience of one-on-one shopping. You can highlight different features, trends, and deals for them to take advantage of. Having something to bring to the table--whether it is a product, store, or brand--will create more awareness about your business. If you let people into your space, they feel more involved and more likely to support and come back.

Live events. Social media is the biggest platform for your survival at the moment. Going live on Facebook, Instagram, YouTube, and Twitter is the most-popular way to showcase who you are. Still being able to interact with your followers and customers builds the sense of community that comes with small businesses. You can be safe at your store or place of businesses and have events as well as do popup sales and discounts--creating a community through your live events. It creates engagement and helps organically grow your brand and company. You could do interviews, price slashes, or new product releases. Another example might be a restaurant owner: get in the kitchen and feature weekly specials, secret recipes, and offer discounts on take-out items. People want a break from their everyday kitchen routine and this is a great opportunity to give that to them--food they never...

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