Taking a Balanced Approach to IT.
| Jurisdiction | United States |
| Date | 01 November 2016 |
| Author | Bonner, Paul |
We've all heard the promise that marketing technology has the power to make our professional lives better. With the right technology, they say, time-consuming tasks will be transformed into a couple pushes of a button (or even eliminated altogether), data from disparate sources will be blended into insightful business intelligence, proposal generators will produce tailored marketing materials delivered by marketing automation systems and virtual reality will make webinars and business travel a thing of the past.
Yet, despite all such promised benefits of technology...
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